Competitive advantage through CSR (Corporate Social Responsibility)

The benefits:

CSR is the continuing commitment by business to behave ethically and contribute to economic development. Key points of this workshop are: how to integrate CSR across business functions, respect for human rights, developing employees, preserving the environment, engaging with stakeholders.

Content:

Benefits and relevance of CSR
Best practices and case studies from leading companies
Stakeholder mapping and engagement
Models and tools to design your strategy
Social cause related marketing
How to communicate your CSR strategy and report to your stakeholders

Who should attend:

Heads and/or managers
PR staff
Communication
HR
CSR officers and team
Environmental
Marketing Managers